Terms and conditions

“The platform” means the ataa website (ataa.ai), its apps and its APIs. “We” means the entity that operates the platform, commercially registered in the United Arab Emirates. A “learner” is anyone with an account who buys or follows courses. A “teacher” is anyone who runs an academy and publishes paid or free content on it. “Content” covers video, files, quizzes, text, live sessions and community posts.

These terms are the whole agreement between you and us regarding use of the platform, and are read together with the privacy policy, the refund policy and the cookie policy. A teacher's commercial relationship with us is additionally governed by the teacher agreement, which prevails on commercial matters only where the two conflict.

• You must be eighteen or older to open an account and buy for yourself. Learners aged thirteen to eighteen may study with a guardian's consent, under the guardian's account and financial responsibility.
• Registration details must be accurate and current: your full name, an email address you own, and a phone number you can verify by code.
• Accounts are personal and may not be shared, transferred or sold. Handing over your credentials so someone else can watch a course you bought is a direct breach of these terms.
• You are responsible for keeping your password confidential and for all activity under your account, and must tell us immediately if you suspect unauthorised access.
• Opening an academy and selling on it requires passing identity verification (KYC) and providing valid bank transfer details in the account holder's own name.

We may refuse a registration or close an existing account if the details provided prove to be false, or if the account was opened to circumvent an earlier suspension.

When using the platform you undertake not to:

• Record, download or re-upload paid content, or share it outside the platform by any means, including messaging groups and file-hosting sites.
• Circumvent the technical protection on video, or access signed streaming URLs outside the platform's own player.
• Use automated tools to scrape content or user data, or send requests at a rate that degrades the service.
• Post unlawful, abusive or discriminatory material, content contrary to public decency standards in the Gulf, or anything that infringes a third party's intellectual property.
• Impersonate a teacher, an employee or an official body, or claim an association with ataa without written authorisation.
• Use the platform to promote products or services unrelated to learning, or to harvest community members into an external sales channel.
• Probe, breach or attempt to bypass our security controls, or access data that is not yours.

• All prices are shown and charged in US dollars. UAE VAT of 5% is applied to the platform's commission alone, not to the full course price.
• Payment is taken through a licensed payment service provider: Visa and Mastercard, and Apple Pay and Google Pay where available. We never store card numbers — see the privacy policy.
• A purchase completes when the payment provider confirms it to us through a verified notification, not when you land on the success page. If you were charged and no confirmation arrives within an hour, contact support with your transaction reference.
• Once the purchase completes, access opens immediately and an electronic invoice is issued in your account.
• Access to a purchased course lasts for the lifetime of that course on the platform: you keep your viewing rights even if the teacher later raises the price or stops selling it, and even if the teacher's package subscription lapses.
• Coupons and offers are time-limited and may be withdrawn at any time; they are never applied retroactively to a completed order.

A teacher may update a course or re-record lessons within it. Updates inside the same course reach you at no extra cost. Launching a separate new course, however, is a distinct product bought separately.

The full refund policy is a separate document with equal force: you may request a refund within fourteen days of purchase provided you have watched no more than twenty percent of the course. Requests that meet both conditions are approved automatically.

Teacher package subscriptions follow a different rule: you may cancel at any time and the subscription runs to the end of the paid period, with no pro-rata refund for the remaining time unless the law requires otherwise.

• Teachers retain full ownership of their content. We claim no ownership over their courses or materials; we take only an operational licence that lets us host, transcode, stream and promote the content inside the platform.
• Buying a course grants you a personal, non-exclusive, non-transferable licence to watch the content for your own learning only. No rights to publish, modify, resell, use commercially or run internal corporate training pass to you.
• The ataa name, logo, visual identity and interface design belong to us and may not be used without written permission.
• Content you post in the community (posts, comments, reviews) stays yours, and you grant us a licence to display it inside the platform and to quote from it in limited marketing material.

Every academy has its own community, run by the teacher. We set the floor; teachers may add stricter house rules inside their academy.

• Respect is the basis of participation: no personal abuse, no bullying, no hate speech on grounds of religion, nationality, ethnicity or gender.
• No repeated commercial messages and no referral links inside discussions without the teacher's permission.
• Do not post other people's phone numbers or personal data, and do not screenshot private conversations.
• Technical and billing questions go to support, not to community pages, so your order data stays private.

Breaches are handled in steps: a warning, then hiding the offending content, then a temporary posting ban, then removal from the community. Severe breaches go straight to the strongest step.

We may suspend or terminate your account if you materially breach these terms, if the account is used for fraudulent or unlawful activity, or on the order of a competent authority. We tell you the reason and the duration wherever we can, unless a legal constraint prevents it.

• A suspension driven by a payment dispute or suspected fraud is temporary, pending the outcome of our review.
• Closing your account at your own request does not cancel outstanding financial obligations and does not return money outside the refund policy.
• If your account is terminated for a breach, you lose access to purchased content without compensation, unless the termination was our error.
• A teacher deleting their account does not strip their students of purchased courses; the content remains available to them as set out in the teacher agreement.

We make reasonable efforts to keep the platform available around the clock, but we do not guarantee uninterrupted service. We may run scheduled maintenance announced in advance on the status page, and emergency outages may occur beyond our control or through third-party providers.

We reserve the right to change platform features or retire a minor one. If we retire a material feature your teacher subscription relied on, we give at least thirty days' notice and let you cancel without charge.

The platform is a technical and commercial intermediary between teacher and learner. The educational content, its accuracy, its quality and its results are the responsibility of the teacher who created it. We give no guarantee that any course will produce a particular professional, financial or academic outcome.

• We are not liable for indirect or consequential loss, such as lost profit, lost opportunity or non-material damage.
• In all cases our total liability to you will not exceed what you actually paid on the platform in the twelve months before the event in dispute.
• Nothing in these terms excludes our liability for fraud or misrepresentation, or any liability that cannot lawfully be excluded.
• Medical, legal or financial content on the platform is general educational material and is not a substitute for advice from a licensed professional.

The platform may link to sites or tools run by others, and a teacher may rely on external tools inside a course. We do not control those services and are not responsible for their content or policies; your use of them is governed by their own terms.

These terms are governed by and construed under the laws of the United Arab Emirates, including the electronic transactions law and applicable consumer protection regulations.

• Before going to court, both parties commit to attempting an amicable settlement through support within thirty days of notice of the dispute.
• If settlement fails, the courts of the Emirate of Dubai have jurisdiction.
• If you are a consumer resident in another Gulf state, this clause does not deprive you of your mandatory rights before the consumer protection bodies where you live.

We may update these terms as the service and the regulations evolve. Editorial changes take effect on publication, with the “last updated” date at the top refreshed. Material changes that affect your rights or financial obligations are notified by email or in-product at least thirty days before they take effect.

Continuing to use the platform after a change takes effect means you accept it. If you do not agree, you may close your account before the effective date; access to courses you already bought remains governed by the terms in force at the time of purchase.

• If a competent authority finds one clause invalid, the remaining clauses stay in force.
• Our failure to enforce a right is not a waiver of it.
• You may not assign your rights under these terms without our written consent; we may assign ours as part of a merger or acquisition, with prior notice.
• Formal notices are sent to your registered email address and are deemed received twenty-four hours after sending.

For questions about these terms, use the contact page or message support from inside your account; we reply within one working day.